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What to see in San Francisco?
San Francisco is unbelievably, ridiculously beautiful. It’s one of the most beautiful cities in California, a fascinating and unmissable stop! It may not be one of the largest cities in the United States, but it still takes a bit of planning to visit it properly (and make sure you don’t miss anything). In this article, we’ve put together a list of what we believe are the must-see highlights in San Francisco.
What to see in San Francisco: the main highlights.
The Ferry Building
The Ferry Building is the perfect place to start your visit to San Francisco. It’s located in the busy Embarcadero area, right in front of Market Street, and it used to be a major transportation hub. Today, it’s a go-to spot for breakfast or lunch, especially on certain days of the week when the Ferry Plaza Farmers Market fills the area with food stalls of every kind. Having breakfast on the pier, at the outdoor tables, admiring the sea, maybe with a street musician playing in the background, is the best way to start a day in San Francisco—in true local style.
Coit Tower and Lombard Street
San Francisco is the panoramic city par excellence! Its constant ups and downs create breathtaking views and perspectives. Among them all, some deserve a special visit simply because they’re amazing. One of these is Coit Tower, the observation tower on Telegraph Hill. Another is Lombard Street, the world’s most crooked (and flower-lined) street, located on another of the city’s famous hills, Russian Hill.
It consists of eight steep hairpin turns, built to reduce the slope of the street, and that’s what made it so distinctive. Did you know it can only be driven downhill? And at no more than 8 km/h. Not a problem, though—this way you have plenty of time to admire the little houses along the street and San Francisco Bay in the distance.
If you’d like more information about Telegraph Hill, you can find it in this article.
Chinatown in San Francisco
How could we not mention Chinatown?! San Francisco’s Chinatown is the oldest and largest Chinese community in the United States, as well as the largest Chinese community outside Asia. The entrance to the neighborhood is on Grant Avenue and it’s unmistakable: the Dragon’s Gate, a large three-arched gateway in perfect Oriental style. You can find lots of information on how to visit Chinatown here.
Golden Gate and Sausalito
Well, of course we have to mention it: the Golden Gate is the great red bridge connecting the city to Marin County. It is the ultimate symbol of San Francisco and at the same time one of the boldest achievements of American architecture: 2,700 meters long, supported by 2 gigantic towers. One of the best ways to see the Golden Gate is to rent a bike and cross it all the way to Sausalito, a lovely seaside town also known as the Portofino of America.
Fisherman’s Wharf
One of the craziest and most vibrant sides of San Francisco can be found at Fisherman’s Wharf, one of the city’s most visited and tourist-filled attractions, but also one of its most spectacular. Shops and restaurants, views over the bay, and of course the famous colonies of noisy sea lions sunbathing on the docks. It’s wonderful to come here and explore some of the delightfully quirky shops at Pier 39, the shopping area: stores for left-handed people (yes, you read that right—where they sell only left-handed items!), specialty sock or magnet shops, plush toy stores where you can make and customize your own stuffed animal, and much more. In short, it’s an amazing place not to miss. Fisherman’s Wharf, among other things, is still a docking point for fishing boats.
Cable Cars: San Francisco’s historic streetcars
Iconic and charming precisely because they’re old-school: the Cable Cars are the historic streetcars that have operated in San Francisco since 1873. One of the best experiences you can have in the city is riding one of these vehicles. Queue up at the stop located at the intersection of Market Street and Powell, one of the city’s most beautiful and distinctive stops. Here there is a rotating platform where two operators manually turn the cable car around to reverse its direction. It’s a little show that takes you back in time. A ticket for the cable car costs about $7 per person and can be purchased directly on board.
Alamo Square and the Painted Ladies
One of the most photographed neighborhoods in San Francisco is near Alamo Square, where you’ll find the famous Painted Ladies, which you’ve surely seen in a movie or on a postcard. Here you’ll find pastel-colored houses in pure Victorian style, beautiful to admire. In addition, Alamo Square Park is a wonderful green oasis where you can relax and enjoy views of the city skyline, the skyscrapers of the Financial District, and the bay. To get to the area, take bus 21, which stops at the corner of Hayes and Steiner Streets, near the Ladies.
Come on, we’ve probably left something out, but we did our best to include everything we love most about San Francisco. Take a look at our California tour, because this amazing city is one of the stops on that itinerary!
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My first solo trip, and I couldn't have had a better guide! The legendary Cruz in the Bush took me among lions, giant animals, breathtaking sunsets and ocean waves. He knows every corner of Kenya, almost as if it were his home. If you need someone to rely on, trust him. There's never a shortage of laughs, but I won't spoil anything else: meet him in person and you won't regret it.
Denise Camboni
March 2026
Trip to the Lofoten
It was my first group trip and it far exceeded my expectations. Besides the breathtaking landscapes, I have to say everything was organized down to the smallest detail, from the very nice and comfortable accommodation where we stayed to the itinerary and the activities chosen. Our team leader Nic was very well prepared and patient, ready to solve any hiccup and always offering us alternatives on what to do. With a group made up only of women, he managed to create a unique harmony. I recommend everyone travel with StoGranTour! See you on the next trip together ❤️
Giulia Ottaviani
January 2026
Unique experiences
I've traveled with StoGranTour three times, visiting South Africa, Iceland and Morocco. On all three trips I met extremely well-prepared and knowledgeable guides, with a truly impeccable wealth of knowledge about the land, the flora and the local cultures. I warmly recommend traveling with them to anyone who wants to live a unique experience, thanks to itineraries and experiences planned down to the smallest detail and to fantastic tour leaders.
Chiara Nordera
March 2026
Trip to Morocco
I left for Morocco at the end of March for my second trip with Stograntour and once again it was an all-round positive experience. The real added value for me is the organization, flawless and never trite in an itinerary that always goes a bit beyond expectations, and the skill of the team leaders: Ilaria was perfect! The group worked really well too, I'm taking home a great memory and I'm already thinking about the next trip!
Eleonora Tronconi
February 2026
Best experience ever
One of the best experiences of my life! I've done plenty of group trips, but this one beat them in every way! A team leader (Cate) full of enthusiasm and passion, perfect organization and better accommodation than many others! Not to mention all the extras. Thank you, Sto Gran Tour really is a great blast, but thanks above all to our Great Team Leader 🍌
Miriam Forte
January 2026
Hakuna Matata!!!
Exciting trip to Kenya! Andrea made us live the "safari" to the fullest, cheerfully carting us from one animal to the next (he even knew the exact number of hairs on their bu...). Almost everything worked and even the hiccups were handled like a pro. Fantastic group, as only happens on unforgettable trips.
Amerigo degli Atti
August 2026
Madeira with Marco
It's my second trip with StoGranTour and once again I was satisfied. I found the organization punctual and well structured, with clear directions and the peace of mind of being able to rely on the people in charge. My compliments go to our team leader, Marco Rotunno, who contributed a lot to the success of these eight days. He was engaging but never intrusive, kind, funny and always available, attentive to everyone's needs. An experience I recommend to those who love trekking and active holidays and, above all, to those who want to let themselves be surprised by a landscape, the beauty of a sunrise or a starry sky.
Simona Giordanengo
April 2026
Japan on the rails
This had been my dream trip since I was a child, so I left with high expectations… but it still managed to exceed them. I chose StoGranTour because it seemed the tour most in line with my way of traveling, and it turned out to be the right choice. The organization was excellent: every day had a well-structured program, with the chance to make small changes based on the group's needs. Plus, at the end of the activities, we always had some free time to explore on our own. The itinerary was carefully planned, but the real added value was our guide, Michele. With his passion and enthusiasm for Japanese culture, he made every visit interesting and never heavy. His explanations were clear and full of fun facts, some tied to the world of anime and video games, creating original connections with what we were seeing. We also really appreciated his choice of restaurants: he had us try excellent food in authentic places we would hardly have found on our own. Another thing that struck me positively was the group: on these trips you never know who you'll end up sharing the experience with, but I got along really well, which made everything even more enjoyable.
Maurizio Minetti
January 2026
Unforgettable Lapland
A perfect experience from every point of view! A trip lived 100% that met all my expectations! Visiting Lapland means putting yourself to the test, and I can say that without the organization, but above all without the involvement of our leader Alberto, I would have backed out. Alberto balanced every phase of our trip, staying serious while bringing a great spirit of involvement. His presence made all the difference! Every phase of our trip went smoothly, with no issues in timing, transfers or organization. Even for the little hiccups a quick and effective solution was found. I'd choose Sto Gran Tour again for my next trip with my eyes closed.
Rosita Pavone
November 2025
10 fantastic days in India
This was my fourth experience with Sto Gran Tour and once again I came back truly enthusiastic. A special thanks goes to our guide Chiara, a precise young woman, attentive to everyone's needs, reliable and always available, who accompanied us with professionalism, great passion and friendliness. The tour was organized impeccably: well-studied itineraries, perfect timing and a management of the trip that let us enjoy every moment without worries. I warmly recommend Sto Gran Tour to anyone looking for a serious, competent organization that brings out the best of every stop thanks to the professionalism of its guides. An experience to remember!!
Nicolò Verando
July 2026
Staff always on the ball
The staff was always available and quick to answer my questions. I had to change my departure date and didn't have the slightest problem. Our tour leader was wonderful, took us to every stop and even more. The travel group was a great mix and we had a blast!
Bruna Musu
January 2026
My first group trip
It was my first group trip, and I was really satisfied with the organization and with how the trip was structured! Fantastic group, and what can I say about the guide: fantastic and super active! She showed us wonderful places and told us about Iceland from the heart!
Mirco Pieralisi
May 2026
Sta Gran Cappadocia 🇹🇷
I'm writing this review just back from a fantastic trip to Turkey (Istanbul + Cappadocia), what can I say, I couldn't have asked for better! It wasn't my first time with SGT and, as I'd already seen in the past, the trip definitely lived up to my expectations. A special thanks to our super team leader Marco Rotunno, who made us experience these magical places at their best ✨🫶🏼
Letizia Callegari
August 2026
Scotland tour, August '26
It lets you drive all over Scotland and its gorgeous islands, focusing on its natural wonders, which you enjoy through scenic treks: the right balance between effort and views, doable for everyone. Yes, it will rain and it will be fantastic. Our tour leader Alberto was attentive to everyone's needs, balancing the sights of the towns we visited, Edinburgh above all, with the beauty of the land and the right dose of lightness, alternating effort and breaks to recharge.
Dario Conti
March 2026
Lapland, hunting for the northern lights
I did the trip to Lapland organized by Sto Gran Tour (Dec–Jan) and the experience was excellent from every point of view. The itinerary was carefully planned: well-spread activities, zero downtime and the chance to truly live the essence of Lapland. From the northern lights to the husky excursions, every moment was handled with professionalism and care. Federico, our coordinator, was very knowledgeable, helpful and always ready to share fun facts about the area. I also really appreciated the punctuality and clarity of the organization: transfers, excursions and equipment always perfect. It's a trip I'd recommend to anyone who wants to experience Lapland without stress, with the reassurance of a serious organization and a level of care that really makes the difference. Sto Gran Tour passes with flying colors: an unforgettable experience.
Antonio
November 2025
Sta Gran Review
The assistance and support I received from the organization before departure were excellent and allowed me to arrive prepared on the first day of this adventure. (Even with a few refunds, everything was clear and simple.) During the trip, the skills and practical abilities of our team leader proved to be the key to making us enjoy the experience to the fullest: from handling the unexpected to organizing the downtime, from helping build the bond between travel companions to supporting each member's individual needs. I'm coming home from this trip very satisfied and sure that, if in the future I choose to take on another similar adventure, "Sto Gran Tour" will definitely be the first travel company I'll consider.
Marco Milan
February 2026
Sta Gran Lapland
Second trip with Sto Gran Tour and once again my expectations weren't let down! Thanks to a great group, a great team leader (Alberto) and an enchanted Lapland, even the -30° and the little mishaps turned into memories and stories to laugh about. The experiences on offer were all authentic and completely out of the comfort zone, which in my opinion is what you look for in a trip like this, a trip I'll always carry in my heart while waiting for the next one 💝
Cristina Intrieri
November 2025
An exceptional first experience
An unforgettable experience in Vietnam: even though I left on my own, I immediately felt at ease with all the other participants (18 people). Very beautiful places, excellent organization, even considering that three days had to be rescheduled because of a typhoon that hit the central part of the country. Several bus transfers, some of them hours long, due to the shape of Vietnam itself, but we knew about it before departure. Team leader Roberto: a great person and an excellent professional. Happy I took part, I'd leave again tomorrow.
Matteo Monteverdi
November 2025
Fuerteventura in November with Bibi!!!
The tour was absolutely positive and well organized, the itinerary complete and balanced, also taking winds and tides into account. Every day had something special: a sunset, a hidden spot, a fun fact about the place... Our team leader Bibi was simply fantastic. The fact that she has lived in Fuerte for a while was certainly a big plus: it let us experience the island authentically, with a few surprising unplanned moments too. At the same time she was very professional despite being "at home", which is not a given and was much appreciated. We felt Fuerteventura a little more ours thanks to her too, as she took us by the hand to every place with sensitivity and friendliness.
Francesca Stanco
December 2025
Iceland with Nic
A fantastic experience! The trip was beautiful, well organized and with a great variety and diversity of experiences. All made even more exciting thanks to Nic, his contagious enthusiasm for adventure and his ability to keep the group together.
Mariangela Viceconte
April 2026
Thank you Sto Gran Tour!
My experience in Vietnam with Sto Gran Tour turned out to be magical. I loved every second of our trip and appreciated the organization and the attention to detail. The difference was certainly also made by Giulia, our team leader, from whom I learned so much: right from the start she proved very professional and knowledgeable. I'd do it again a thousand times. Thank you Sto Gran Tour!
Valeria Maresca
May 2026
The best trip I've ever...
The best trip I've ever taken. Not only for the place, which is breathtaking, but for the group and our guide, Roberta, Bibi to her friends. Yes, friends, because on this trip a fantastic synergy is created, thanks not only to the personality of each participant but also to Bibi's ability to involve everyone. Bibi was an amazing guide, she looked into everything, from the restaurant to every single grain of lava, so that we could experience Iceland to the fullest, passing on her enthusiasm and sensing, in every single moment, the mood of the group and the needs of each of us.
Mariateresa Vigilante
March 2026
If you're thinking about it, do it!
A wonderful experience, cleverly divided into daily goals; I never imagined I could visit so many spectacular places in a single day despite the distances. Our guide Sara was marvelous, super prepared and ready to solve any problem. I recommend this experience to those traveling solo too. The places we rested in were excellent as well, both for comfort and for their position to see the aurora.
Serena
January 2026
Trip to Morocco 🇲🇦
My first trip with Stograntour couldn't have gone better! I was lucky enough to live a very intimate experience, traveling with a tiny group of wonderful people. Morocco is marvelous and gave us intense emotions. The itinerary was well structured: we went from snowy mountains to the desert, crossed hills of argan trees to reach the immense ocean, and then ended up in the chaos, but also the chill, among the rooftops and gardens of Marrakech. Along the way we met fantastic people. In particular, I won't forget Jawad's welcome and generosity and the beautiful experience at his home. We were guided flawlessly by Rob, a perfect team leader: professional and passionate, but above all a true travel companion. Always smiling and helpful, sensitive and attentive. Thanks to everyone, and see you on the next adventure!
Cristina F.
July 2026
Ring Road in Iceland
The itinerary let us discover incredible and very different landscapes, alternating waterfalls, glaciers, volcanoes, black beaches, small villages and scenery that seems to belong to another planet. The added value was the group and our coordinator Nicola Ferrucci, a real expert and in love with Iceland. Thanks to him we had unforgettable experiences and visited places off the most touristy spots… he told us legends, curiosities and anecdotes that only someone passionate who knows the place perfectly can know.
Chiara Giammaroli
November 2025
A truly memorable first trip to Japan
I joined the trip with my partner and it was our first time in Asia. The experience went beyond expectations. The itinerary was carefully planned, and credit also goes to our tour leader, Michele, who enriched every stop with clear explanations and his enthusiasm for Japanese culture. The route offered a really pleasant balance between cultural visits, discovering the local food and moments immersed in nature. The group we shared the trip with was a nice surprise too: curious, engaged people with a genuine desire to enjoy every moment. All in all, an experience I'd absolutely recommend to anyone who wants a first introduction to Japan that's well structured and engaging at the same time!
Fabio Rosato
April 2026
Namibia with Federica :)
I joined a trip to Namibia with Federica at the end of April 2026; besides her flawless organization, I want to praise her excellent preparation and her passion, which made this trip unforgettable. Very happy with the group of people I had the pleasure of meeting too! It was a rich trip in many ways, and what can I say about Namibia, it's undoubtedly a wonderful place!
Alessia
January 2026
Fantastic trip to Vietnam
Back from a fantastic trip to Vietnam with Chiara, a flawless tour leader, always present and ready to talk things through with the group for any decision to be made. Wonderful places, between the chaos of the cities and the quietest, most magical green of nature. This is my third group trip and the first with Sto Gran Tour: really well done, with excellent organization.